Loyalty ProgramsRestaurant Marketing
How Restaurants Drive Loyalty & Retention
Your customers want value, and you want long-term, loyal relationships with them. More and more restaurants understand that building and maintaining an engaging and effective loyalty program is an excellent way to provide customers with value without simply cutting prices constantly.
Nov 19, 2015
Retail Marketing
How Promotions Can Help Merchandisers
Gamification and promotions are an increasingly popular strategy used by almost every industry to achieve a number of important brand goals. But how many promotions can be tailored to achieve specific brand merchandising goals? Brand merchandising goals might include:
Oct 20, 2015
Retail MarketingQuikly
How Pet Supplies Plus Drives In-Store Revenue
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Pet Supplies Plus Quikly campaign here .
Oct 8, 2015
Restaurant MarketingQuikly
Domino's Pizza Drives Trial & Sample with Quikly
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Domino's Quikly campaign here .
Sep 30, 2015
Retail MarketingQuikly
Jo-Ann Stores Quikly Campaign--Still Time to Play Along!
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Jo-Ann campaign here .
Sep 24, 2015
Loyalty ProgramsMobile App Marketing
Building Loyalty Through Native Apps
More and more brands are building native apps as one prong in a multi-pronged loyalty strategy, sometimes instead of a browser-based app, sometimes in addition to one. After all, customers prefer apps to browsers, and native apps produce higher user adoption, usage volume and user engagement .
Aug 31, 2015
Retail MarketingConsumer Promotions and Rewards
Discounts: Best Practices & Tools
Promotions are everywhere these days — every kind of business is using some form of discounting all year round. Even the companies who say they don't discount do it every now and then. If you add your name to the email list of any luxury or high-end retailer who says they never discount, you will see that even they do it on occasion to liquidate inventory.
Aug 27, 2015
Loyalty Programs
Invigorate Your Loyalty Program with Gamification
Differentiation is harder and harder to achieve in any industry, and loyalty programs are one way that brands in Retail, Food & Beverage, Consumer Packaged Goods, Hospitality, and Entertainment try to maintain a competitive edge.
Aug 17, 2015
Loyalty ProgramsMobile App MarketingQuikly
How Microsoft Bing Boosts Loyalty
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign?
Aug 10, 2015
Email Marketing
Turbocharge Your Email Marketing
Email marketing still works. We won't reiterate all the proof points, but this article from Inc. is a good review . And we all know email marketing works because virtually every brand in America does it in one way or another. We wouldn't all still be doing it if it didn't play a critical role in the marketing ecosystem.
Jul 29, 2015
Retail Marketing
Quikly for Sole Society
Once or twice a month, we like to highlight one of the campaigns we're running so that brands considering a Quikly can see how it works in real time. Brands choose Quikly because Quikly promotions deliver immediate ROI in the form of new (and demographically relevant customers), increased revenue, and huge boosts to engagement, all while increasing loyalty and customer satisfaction.What better way to see how it all works than to play along with a live campaign?
Jul 23, 2015
Retail MarketingConsumer PsychologyUrgency Marketing
Prime Day: Lessons Learned
Based on the intensity of Amazon's marketing push, who wasn't excited about Prime Day? I've spent my career speaking and writing about how marketers can leverage customer psychology to increase revenue, leads, and customer acquisition, and I've built a business around it. Prime Day seemed like it might be super-sizing the concept.
Jul 16, 2015