As states and businesses continue responding to the pandemic, brands are struggling with how to navigate both an uncertain and unstable economy. Marketers are trying to figure out how to re-engage customers and accelerate sales, and they’re doing so in uncharted territories.
Jun 2, 2020
The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard.
May 29, 2020
As marketers, it’s important to understand what makes people tick. That’s part of the reason we started Market with Me Quikly , a podcast to inform, educate and assist B2C marketers in doing their job just a little bit better.
Apr 30, 2020
It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.
Apr 16, 2020
Around 17 million people have filed for unemployment in the United States because of the coronavirus pandemic. Additionally, state and local governments have mandated everyone, with the exception of essential workers, to remain in their homes to stay safe.
Apr 13, 2020
Because of the coronavirus, people have been confined to their homes and glued to their devices. We wondered how this was affecting consumer purchasing behaviors, so we began by interviewing millennials.
Apr 9, 2020
It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the internet more than ever before.
Apr 9, 2020
In the midst of the coronavirus pandemic, people have been forced to behave differently in order to stay safe. This has not only shaken the financial market, but also society at large.
Apr 2, 2020
It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.
Apr 2, 2020
Marketers are in uncharted territory. Never has the country come to a near standstill because of a pandemic in modern times.
Mar 30, 2020
Ah, yes. The ancient story of the “unread email.” It’s an unfortunate reality that every marketer has come to expect.
Mar 11, 2020
There are a lot of reasons consumers might say goodbye to a brand. Some of which are more predictable than others.
Mar 4, 2020
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