Increasing loyalty program participation is high on the priority list for most marketers — and with good reason. L oyal customers can bring in greater profits , heighten brand awareness and strengthen the chances of a brand achieving longevity.
Oct 19, 2021
Recent fascination with marketing psychology has caused many experts to dive deeper into the world of marketing and its connection to the human brain.
Oct 15, 2021
Being able to acquire a loyal customer base holds a particular level of importance; loyalty influences consumer buying decisions, whether or not customers choose to opt-in to certain promotions, and customer retention rates.
Oct 14, 2021
Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.
Oct 13, 2021
Email marketing has a lot of different moving parts — starting with the infamous subject line.
Oct 11, 2021
If content is king, marketing is an empire where only the strong survive.
Oct 6, 2021
SMS is one of the fastest-growing marketing channels, giving consumers and businesses countless opportunities to connect . It's also one of the most effective .
Oct 4, 2021
Email marketing campaigns are a tool all their own, but what is there to know about the tools that contribute to the success of this digital marketing strategy?
Oct 1, 2021
With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.
Sep 30, 2021
While marketing psychology practices have certainly evolved over the years, certain psychological principles hold true. Some have proven to be successful in helping brands consistently reach email marketing goals.
Sep 28, 2021
A tale as old as time, many have heard how the absence of preparation can lead to unfavorable outcomes. No example is better suited to illustrate this than the current state of quick-service restaurants (QSRs).
Sep 24, 2021
An inside look at the happenings of brands, email subscriptions are designed to provide consumers with timely information. However, establishing a brand identity known for great email marketing requires more than a few carefully placed words or visuals.
Sep 23, 2021
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