There’s no doubt about it — inactive loyalty program members are an unfortunate reality for most brands. As a marketer, it’s your responsibility to win them back and we’re here to help.
Jan 10, 2022
When the selling point for most quick-service restaurants (QSRs) is their fast and convenient food on-the-go, it’s no wonder brands are focusing their efforts on mobile app marketing.
Jan 7, 2022
Oftentimes, making strides in the field of marketing means implementing proven practices to positively influence the way you interact with your target market. Urgency marketing offers one option. The tactic is based on psychological principles that work to drive significant consumer response over a short period of time. And it comes with serious benefits .
Jan 6, 2022
Personalization is a part of the human experience — from your name to your interests, individualized circumstances help shape what you give your attention to.
Jan 5, 2022
You’re not sure when it happened, but somewhere along the lines it went south — some of your text message subscribers have gone silent and it’s up to you to get them interested again.
Jan 4, 2022
As proclaimed advocates for all things marketing psychology , we could talk about its benefits for days.
Dec 30, 2021
DSW takes their marketing initiatives seriously, and it shows — they’ve been on top of their game for years, winning omnichannel awards thanks to their strategic investments in people, process and technology.
Dec 28, 2021
There’s something to be said about goal-setting — working toward something that you can be proud of. For some, having a goal provides motivation and positive feelings of anticipation around a potential accomplishment. It keeps them engaged in the activity and excited about what’s to come.
Dec 23, 2021
Here are two things marketers know for certain: Emails can help accomplish brand goals, and consumers value discounts. Knowing these, many brands have combined both strategies.
Dec 22, 2021
We’re no strangers to anticipation . We’ve talked about its origin story , the basics of this psychology principle , and we’ve taken you along for the ride. Next, let's talk about its benefits.
Dec 21, 2021
Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions . And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.
Dec 17, 2021
Loyalty program acquisition is a huge priority for most brands — and the reason is pretty obvious: Loyal customers make for a thriving business.
Dec 17, 2021
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