For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.
Feb 11, 2022
Trusting other humans sounds simple enough, but what about brand influencers?
Feb 10, 2022
When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.
Feb 9, 2022
If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think . It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.
Feb 8, 2022
Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.
Feb 7, 2022
I want to tell you the story of how I fell in love with marketing psychology .
Feb 4, 2022
In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.
Feb 3, 2022
Whether you’re team iPhone or pro Android, this fact remains the same: You know just how powerful text message marketing is.
Feb 2, 2022
You know all about social media marketing — its effectiveness , how to boost engagement , the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing ?
Feb 1, 2022
Taking the easy way out might sound bad, but it’s what humans are hardwired to do.
Jan 31, 2022
Consumers’ priorities are shifting and so are their expectations for brands. For years, most businesses knew what it took to market to consumers: Offer a quality product with a reasonable price point, have a strong system of loyal customers ready to vouch for your services, and remain credible in order to get repeat business. The recipe for success required effort, but once it was put into practice, brands could be sure that their customer relationships would benefit from the time spent.
Jan 28, 2022
If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.
Jan 27, 2022
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